Should Your Business Be Using Promotional Products?
Yes, your business should be using promotional products. However, like anything, there is a right and wrong way to use promotional products for your business.
Did you know that 80% of consumers have at least 1 promotional product? And more than half of those people use their promotional products on a weekly basis.
Imagine trying to get in front of your target consumer that frequently using television, radio, or other traditional marketing methods.
It would be very difficult.
However, with promotional products, you can do just that.
Not all promotional products are created equal and how you use them will determine their effectiveness.
Strategically Using Promotional Products
Most companies make a huge mistake when purchasing and distributing promotional products.
They buy and distribute with no plan.
They have no means of tracking an actual return on their investment.
They see something they like. They buy it. They give it away. And they assume things are working out the way they should.
There’s more to using promotional products than simply buying and distributing.
We’ve talked about the three strategies to utilize promotional products. In case you missed it, here’s a quick review.
- Choose The Right Product: This is the most important step as the right product is determined by your who your target customer is, the price point in which you buy, and how this will affect your bottom line.
- Marketing Integration: If you simply give out these products, they will provide a unique and long-lasting exposure to your company. However, there are more effective ways to use those products.
- Optimal Branding: Don’t just slap your website on a t-shirt. People may not wear a t-shirt with your website. They could wear a t-shirt with your logo, however.
Consider this hypothetical scenario from the article linked above:
“Suppose each new client you generate puts $300 in your company’s bottom line. Therefore, if you budgeted $1,500 on promotional products you will need to generate 5 new clients to break-even. ($1500 / $300 = 5).
Now, let’s say that your $1,500 investment bought 500 customized sunglasses. Assuming one pair of sunglasses per person, you will have to convert 1% of 500 people to become new clients in order to break-even. (5 / 500 = 0.01 or 1%).
With proper leveraging and marketing integration you should be able to convert higher than 1%, and therefore, get a significant return on your investment.”
Using Promotional Products Internally for Your Business
Branded products do well for clients and customers. No question.
They also well to keep your employees happy and proud.
It sounds a little silly to give your staff something as small as a potato chip bag clip, but people love SWAG!
They love it in any form it comes in.
Think about when you are at a basketball game and they start shooting cheap t-shirts out into the crowd.
People go nuts!
They could go buy a cheap t-shirt online for less than $10. Maybe even $5.
The fact that is free – the fact that THEY got the shirt – makes it special.
Don’t discount your ability to raise staff morale and create a culture of proud workers by utilizing promotional products.
We have access to more than 950,000 promotional products. So, we have lots of ideas for you at a variety of price points.
Plus, we never have a minimum order AND you get to work with a real person to help you along the way.
No digital chat boxes here. If you need help, call or e-mail us.
We make it easy and simple.
More Facts About Promotional Products
There is so much proof that promotional products make an impact and make companies money. Are your competitors using promotional products? If they are, then you need to. If they aren’t, then there is a huge opportunity to get in the minds of your target customer.
(Facts taken from Sage World.)
Eight in 10 consumers own between one and 10 promotional products.
Fifty-three percent of these people use a promotional product at least once a week.
Six in 10 of them keep promotional products for up to two years.
Only one in five people will trash an unwanted promotional product.
Before receiving a promotional product, 55 percent of people had done business with the advertiser. After receiving a promotional product, 85 percent of people did business with the advertiser.
With nearly six thousand impressions, bags generate more impressions than any other promotional product in the U.S.
Thirty-one percent of U.S. consumers own a promotional bag.
At one-tenth of a cent, bags tie with writing instruments for the lowest cost per impression of any promotional product in the U.S.
The first known promotional products – commemorative buttons – trace back to 1789 when George Washington was elected president.
Fifty-three percent of the time, promotional products create a more favorable impression of the advertiser.
Forty-eight percent of consumers would like to receive promotional products more often.
Consumers hang on to promotional products for an average of 6.6 months.
Sixty-nine percent of consumers would pick up a promotional product if they deemed it useful.
Sixty-three percent of consumers pass along the promotional products they no longer wish to keep.
Eighty-nine percent of consumers can recall the advertiser of a promotional product they’d received in the last two years.
Ninety-one percent of consumers have at least one promotional product in their kitchen, 74 percent have at least one in their workspace, 55 percent have at least one in their bedroom.
Seventy-seven percent of consumers say a promotional product’s usefulness is the number-one reason to keep it, with health and safety products, computer products and writing instruments ranked as the most useful.The top five buyers of promotional products are clients in education, finance, not-for-profit, healthcare, and construction.
Wearables are the top product category, followed by writing instruments, bags, calendars and drinkware.
The first promotional product tradeshow was held in 1914 – there were 32 exhibitors.See the entire list here.
Get creative With How You Use Promotional Products
There is no limit to how you can utilize your arsenal of promotional products. From tradeshows, giveaways, and client/staff appreciate gifts…let customizable products do the work for you.